Motivating Employees Through a Deeper Sense of Purpose
What is the most important employees’ driver for higher productivity, better performance and more satisfaction? Better payment? Promotion? As KPMG has found, meaning and a sense of purpose is the most important one.
KPMG, the audit, tax, and advisory firm, has enjoyed high employee morale for the last several years— about 80% of its 29,000 professionals say it is a great place to work. But the firm wanted to understand what was driving this sentiment. Analysis of its annual employee survey revealed one item as a particularly strong driver of employee engagement, retention, and pride: “I feel like my job has special meaning and is not just a job.”
According to the internal survey at KPMG, having leaders talk about purposeful work had a significant impact on their employees’ sense of company pride and work satisfaction.
Read Bruce N. Pfau’ article on HBR for more information.